Enter the world of Make Believe with Edith and the Mysterious Stranger (ISBN: 9781589824690), a historical/fiction novel, filled with adventure and romance. With mysterious letters, cattle rustlers, a spunky woman, the liar’s fire, Halloween, and young love, there is always something happening.

Melynda Gascoyne, The Amherst Bee Newspaper: Buffalo, New York, wrote: “Clarke draws the reader into a world full of color and intrigue right from the first page. Her characters have faults that you want to see them overcome as you laugh, cry and cheer at just how genuine and vivid they are. They could easily be the neighbor next door. It’s refreshing to be able to read a story that can make you run the full range of emotions. The end is uplifting. I thoroughly enjoyed it. I would highly recommend Edith and the Mysterious Stranger to anyone looking for a novel that is easy to read and just makes you feel good.”

It is 1904. Edith has wonderful qualities but her expectations are so high that she never gives a man a second chance. She used to sing professionally but has now settled down and serves others through her nursing abilities. During her stay in Idaho, Edith meets two men. Henry, the superintendent of schools, seems to be arrogant, flirtatious, and quite impressed with her talents. Joseph, a farmer and ranch hand, is just the opposite. He acts completely disinterested in her and unimpressed. At first, both men tend to get on her nerves until she decides it’s about time to not be so judgmental.

Lisa Haselton, Allbooks Reviews, wrote: “Clarke’s passion for her historical subject matter is apparent in the solid writing, which transports the reader back in time effortlessly. Her multi-layered characters are unique individuals who evoke empathy.  The experiences, challenges, dialogue, and dress are realistic for the time period and the descriptions are so vivid the reader is more a participant in the events than a pageturner. Edith and the Mysterious Stranger is a highly recommended read. It’s a great adventure story with strong values; great for the entire family.”

After Edith’s arrival to Idaho, a mysterious stranger begins to write to her, which changes her outlook on life for the better. For the first time, she gets to know a man’s inner soul before making any harsh judgments. Whoever he is, this man is a mystery and the best thing that has ever happened to her. The question that puzzles her is whether or not he’s as wonderful in person as he is in his letters.

Wendy Cleveland, Reader Views, wrote: “The Power of the Written Word — this is the life lesson I took away from Linda Weaver Clarke’s book Edith and the Mysterious Stranger. I would definitely recommend this to anyone interested in a good inspirational read from beginning to end. You won’t be disappointed. I’m definitely a fan and will be looking for another installment in the Roberts family saga.”

About the Author
Linda Weaver Clarke travels throughout the United States, teaching a “Family Legacy Workshop,” encouraging others to turn their family history and autobiography into a variety of interesting stories. Her novel “Melinda and the Wild West” was a Semi-Finalist in the “Reviewers Choice Awards 2007.” The historical fiction novels, A Family Saga in Bear Lake Valley, include the following novels: Melinda and the Wild West (2006), Edith and the Mysterious Stranger (2008), and Jenny’s Dream (2009).

“Edith and the Mysterious Stranger” (ISBN 978-1-58982-469-0, American Book Publishing, 2008) can be purchased through Barnes and Noble, Amazon, and online bookstores. For more information, visit www.lindaweaverclarke.com. Publicity contact: www.american-book.com.

Linda Weaver Clarke

Zero Cost Self Publishing and How to Get It

Self publishing can actually cost you little or nothing! In fact, if you’re paying to self-publish your book, you’re missing out on an incredibly valuable resource to make your book a winner.

Ever heard of product placement in movies? The star walks into the kitchen, opens the refrigerator door and pulls out a can of Coke. The concept had it’s modern beginnings when E.T. was lured from his hiding place with Reece’s Pieces. And it reached its zenith in the movie Castaway (the whole film could have been seen as a subtle infomercial for FedEx). Corporations pay money for that sort of stuff. And you can understand why. It’s the equivalent of an endorsement of the product by the star or the movie itself.

How can you do that with your self-published book? It’s not difficult. I know one author who wrote a book on business etiquette and mentioned several specific business machines. Before she self published the book, she went to the manufacturer, let the director of marketing know about the product placement and asked if they’d like to sponsor the publication of the book. They did.

Another author wrote a romance that took place on a wonderful Caribbean island nation. She sent the manuscript to the director of tourism and asked if they’d like to either sponsor the publication of the book, or buy 3,000 copies for $10,000. They chose the later, but $10,000 underwrote the entire press run of 6,000 copies. The author got 3,000 copies of her book for free!

In each case, the author asked the sponsor or buyer for only one condition. The self-published books the sponsors received for their financial involvement could only be either given away free, or sold for the full cover price. That way, the author was never undercut on price.

Would major companies, government agencies and other large entities really want to be involved with your self-published book? Hey, if you take a look at the cost of advertising, the cost of self-Publishing a book is cheap! $20,000 for a single page in a national magazine. And then you come along and give them a promotional tool that has the legitimacy and the integrity of a published book, at a price that’s almost insignificant when compared to their total annual budget.

These steps will make it easy for you.

Make sure your book is complete, but in manuscript form.

Make a list of 20 companies that could benefit from the topic, direction, setting, entertainment value, or information your book has. Make one copy of your manuscript and insert specific product placement throughout the book. By product placement, I mean specific products, or specific strategies that some companies use, or locations, or whatever you think puts the idea of the product before the reader.

Steve Manning

If you are a writer, a publisher, a California copyright attorney, a literary agent or lawyer anywhere from Corona del Mar, Rancho Mirage, San Diego, California Orange County, CA, Los Angeles, Malibu, La Jolla, Del Mar, Encinitas, Carlsbad, Oceanside, San Marcos, Vista and Escondido or the cities of Huntington Beach, Yorba Linda, San Clemente, Buena Park, Anaheim, Santa Ana, Costa Mesa, Irvine, Newport Beach, Laguna Beach, and Laguna Hills, Santa Barbara, San Luis Obispo, Buena Park, Temecula, Indian Wells, La Quinta, Palm Springs, or Palm Desert, you will be interested in a recent case involving the Harry Potter author, J.K. Rowling. This is an important decision for writers, copyright attorneys, and literary lawyers everywhere. 


In September 2008, a New York judge handed down a decision in favor of author J. K. Rowling and Warner Bros. who own the film rights in the Harry Potter books, in a literary and copyright law case involving a fan website that was planning on publishing a reference book on the Harry Potter saga.


What the ruling determined was that the reference book simply copied too much of the Rowling books to be considered fair use. The fact that what was copied was creative material as opposed to factual material, also hurt the website’s case as creative material enjoys a higher level of protection.


What the ruling does is to reiterate the rule that for a derivative book to enjoy the fair use protection under the law, it must be very transformative. It must create something else. Instead, the judge found that the reference book copied Rowling’s distinctive style and words in excess of what would otherwise be legitimate to create a reference guide.


The ruling does nothing to dilute the right of parody or literary criticism to be protected by the fair use doctrine. Rather, the ruling may elevate the importance of the “market impact” factor in the four part standard used by judges in evaluating fair use.


Those four factors are first, the purpose and character of the use (is the new work transformative into something different – in this case use of material from two companion reference books of Rowling made the website reference book less transformative). While another part of this factor is whether the use is commercial or noncommercial, most uses are for profit. Another part of this factor is whether the infringer acted in good faith or not.


The second factor is the amount and substantiality of the use, i.e. whether the amount of the use by the infringer is reasonable for the transformative purpose. Here, apparently, it was not.


The third factor is the nature of the copyrighted work, creative works being given much greater protection than factual works.


The fourth factor is the harm to the market of the original work by the infringing work. Here the court found that while the website reference book might not harm the market of the Harry Potter novels, it might very well harm the market of Rowling’s companion books.


Consequently, the New York judge issued a permanent injunction against publication of the website reference guide. The decision may be appealed and it is possible if the website reference book were edited, it might pass muster. But in this copyright lawyer’s opinion, the success of an appeal or an edited book to pass muster as being fair use is unlikely under these circumstances and as a result of this ruling infringers in California and the U.S. will now have an even harder time trying to make a profit off of another writer’s work.


If you have a Publishing, literary, or copyright infringement law issue in San Diego, Newport Beach, Irvine, Orange County, La Jolla, in the Inland Empire, Los Angeles, Palm Springs or anywhere in Southern California, we have the knowledge and resources to be your Malibu Copyright Lawyer and your Palm Springs and San Diego Publishing Attorney. Be sure to hire a California law firm with literary and copyright infringement law experience who can serve areas such as Los Angeles, Palm Springs, Palm Desert, Anaheim, Irvine, Beverly Hills, Malibu, Newport Beach, Carlsbad, Corona del Mar, Laguna Beach, Huntington Beach, Santa Ana, Rancho Cucamonga, Ontario, Fullerton, Del Mar, San Diego, Orange County, San Luis Obispo, Buena Park, La Jolla, Oxnard, Ventura, La Quinta, and Santa Barbara so you are properly represented and get the compensation you deserve.


If you have a publishing or copyright law issue of any kind, call the Law Offices of R. Sebastian Gibson, or visit our website at http://www.sebastiangibsonlaw.com  and learn how we can assist you.

R. Sebastian Gibson

Social Network Aggregator

Internet has changed my life for the better long ago.
And social networks have made my days brighter because they give an opportunity to keep in touch with my friends. Do you know anything more valuable than human communication?

I’d love to write about autumnal mood, growing year by year desire to love and try to find myself with aid of my friends.

The question is where I can find time to afford such luxury? In what memory reserves I should keep all information about friends registered in all popular networks? How can I build my communication not forgetting somebody or something, not loosing precious time of my life in front of computer?  I don not want simply keep several accounts and float among people which are tired from usernames, passwords and community searching as I am. I want to be the owner of my space, want to manage my “planets” and have a single MCC. Yes, I do want! Is not enough?
And there are millions people like me.

Of course, some social network aggregators are available already. As the saying is better a small fish than an empty dish. But I want a holiday and a pike for the holiday.
On Monday I’ll start testing a new desktop client. It’s called SNA i.e. Social Network Aggregator. Never mind the name because the program is more than just an aggregator. It’s the certain “rudder” leading my accounts among the Web. First of all, I can publish one post to several blogs at once. Being a blogger I think it is a super chance. Secondly, everything becomes clear with my network friends. All contacts are collected in our address book and I can communicate with them via instant mail. Nobody would be forgotten or loosed anymore. You friend’s name or e-mail address is enough to find out where they are registered and offer them your friendship. Also developers promise to keep all my messages in one place and host my photo and video files with automatically and quick Publishing on YouTube or Flickr.

So thanks to SNA I would be able to collect in one place information and comments from all networks, create and publish news from one interface. And from now this is my decision what to see on the main page –friends’ life stream or my own. Who knows may be I get “menu of egoist” in the future.  Cannot say for sure what more interesting for me is: my friends’ updates or who and what is writing at my accounts.
Get ready! VS Lab offers 6 different sites supported by SNA for beta testing. The company promises that in the future every user would be able to add their favorite network or even their own site!

I know that many people prefer living in a dream. Probably their dreams are perfectly positive. I hope that SNA is neither nightmare nor rave of ambient programmers, that with my and may be your help this program would grow up into a Good Friend and Assistant.
I’ve already created a slogan for them: SNA values your time and respects your world! I’m going to ask my friends to test the program, we all need it.
Here is the link: http://vs-lab.com


Needs of an E-book!

This is a perfect time to write an e-book. What the publishing industry needs are people who can deliver into the world of today – innovative thinkers who can make the transition and figure out how to solve old problems with new ideas. E-books are a new and powerful tool for original thinkers with fresh ideas to disseminate information to millions of people who are struggling to figure out how to do an overabundance of different things.

Publishing an e-book is entirely different than publishing a book in print. Or go to www.profit-pulling0ebooks.com let’s look at specifics of how the print and cyber publishing industry differ, and the many reasons why you should take the step and get your fingers tapping across the keyboard!

Perhaps you’ve checked out self-Publishing and found out how expensive a venture it can be. Most “vanity presses” require minimal print runs of at least 500 copies, and even that amount will cost thousands of dollars. Some presses’ minimal run starts at 1,000 to 2,000 copies. And that’s just for the printing and binding. Add in distribution, shipping, and promotional costs and – you do the math. Even if you wanted to go this way, you may not have that kind of money to risk.

Let’s say you already have an Internet business with a quality website and a quality product. An e-book is one of the most powerful ways to promote your business while educating people with the knowledge you already possess as a business owner of a specific product or service.

For example, if you’ve spent the last twenty-five years growing bonsai trees, and now you’re ready to share your knowledge and experience. An e-book is the perfect way to reach the largest audience of bonsai trees enthusiasts.

E-books will promote your business – help you make a name for you and your company, and establish you as an expert in your field. You may find you have enough to say to demand a series of e-books. Specific businesses are complicated and often require the different aspects to be divided in order for the reader to get the entire story.

Perhaps your goals are more finely tuned in terms of the e-book scene. You may want to build a whole business around writing and publishing e-books. Essentially, you want to start an e-business. You are thinking of setting up a website to promote and market your e-books. Maybe you’re even thinking of producing an ezine.

One of the most prevalent reasons people read e-books is to find information about how to turn an Internet businesses into a profit-making machine. And these people are looking to the writers of e-books to provide them with new ideas and strategies because writers of e-books are usually people who understand the new cyberspace world we now live in. E-book writers are experts in Internet marketing campaigns and the strategies of promoting and distributing e-books.  You can log on www.ebook-marketing-exposed.com the cyberspace community needs these e-books to be successful so that more and more e-books will be written.

You may want to create affiliate programs that will also market your e-book. Affiliates can be people or businesses worldwide that will all be working to sell your e-books. Do you see a formula for success here?

Figure out your subject matter, and then narrow it down. Your goal is specificity. Research what’s out already, and try to find a void that your e-book might fill.

What about an e-book about a birthday cake business? Or an e-book about caring for the elderly pets? How about the fine points of collecting vintage toys?

You don’t need three master degrees to write about your subject. People need advice that is easy to read and understand. Parents need advice for dealing with their teenagers. College students need to learn good study skills – quickly. The possibilities are endless.


Music Contract Jargon

Seeing that you are a musician, there is a good chance that you are not a lawyer as well. This definitely puts you at a disadvantage when it comes to reading, reviewing, understanding, agreeing to and signing music contracts . Music business contracts can be complicated and confusing if you are not trained with a legal background. Over the next few minutes, we will review and define some of the common jargon of music recording contracts.

The first phrase—the deal is obviously the agreement you are making with the label. It will essentially define what royalties you will be paid from the profit of your music. Some recording contracts may include a pay advancement. This allows the artist to get the ball rolling. They can get new equipment, new wardrobe, voice lessons, a car, a home, whatever you desire to get you going. Keep in mind, this money has to be paid back with future earnings, it is a loan not a gift.

Cross-recoupment or cross-collateralization is the recovery of advances, costs or losses from other projects. Exclusivity is a word you may run across quite a few times in music business contracts. This includes all of the things that are exclusively owned by the record company. They may want to own your present work, past work and future work. They most likely will own your logo, website, all merchandise, images and names.  All of those things will be exclusive to their company, understand?

The territory of your music contracts is important and needs to be defined. Laws and rules are different in every country and you need to make sure you music and rights are protected world-wide, ideally. As I mentioned before, different countries have different laws about copyrights and things to that effect. Just be sure the music business contract defines this.

How long is your contract for? This is referred to as the term of the contract. Is it two years, seven year, two albums, eight albums? It is crucial to define the longevity of recording contracts as soon as possible.

Recording contracts can contain a great deal of jargon. You may have to read over it several times or consult the help of someone who know what they are doing. Make sure you understand copyrights, Publishing deals, recording agreements, promotion terms, and all the other ins and outs of your music contracts before you sign. If you must, consult the help of a trusted friend in the industry or maybe a lawyer if you have the extra dough.

Veronica Lane

One of the best ways of promoting a new or even long standing company is with an in-house magazine. Boost staff morale, encourage teamwork and generally let everyone know what you are up to. Really there’s no excuses why you shouldn’t be producing a magazine, heres how you could get started…

Short of cash? Get some advertisers to pay for it!

Paying for a good quality designer to design and layout your in house magazine goes without saying and a print run on a couple of thousand magazines isn’t going to give you much change out of a couple of grand. Therefore make the magazine pay for itself by getting some advertisers on board. It would be worth offering some big name advertisers in your chosen field a highly reduced ad rate for the first issue and by the time issue 2 is ready to go, advertisers will be queuing up to get involved having seen who else is placing ads in your publication.

As endorsed by…

Everybody loves celebrities and if you can manage to get some sly celebrity patronage of your product or services then you’ve effectively got your magazine cover star – doing your selling for you. For instance, if the company you are involved in sell shoes, send out some samples to public relations companies handling the stars and ask for some kind of feedback from their clientelle. Even if it is met with a blanket silence you can always pull out the old ‘allegedely’ trump card and claim that Kylie Minogue was reported to be a fan and user of your product and hey presto buddy, you’ve got yourself a hot dang news story.

Circulation, circulation, circulation

Lets face it, printing a handful of A5 magazines on the office inkjet isn’t going to create a buzz among the cognoscenti. Realistically you need to be looking at 10′s of thousands quantity wise to get the return on investment for your time. Depending on your particular industry, mailing and marketing lists of suppliers and contacts within your target market are fairly cheap and easy to come by. Send out your industry bible and get people talking.

Generate a buzz

Magazines live or die by their reputations. What you should always be thinking about is your next promotional idea. Most retail magazines these days in the shops are plastered with promotional giveaways. Could you give away a cover mounted CD with your magazine for example? The design and style of the magazine is also intrinsic to its perceived value. If you don’t have in-house designers or writers capable of producing a quality publication then you need to find a good contract Publishing company to take care of your magazine design, layout and sub-editing. This could then free you up to come up with some wacky promotional ideas such as getting Gordon from accounts to do a sponsored masturbateathon in aid of endangered wild cod. You get the idea – make it controversial and see those circulation figures go through the roof.

OK thats given you enough incentive to go out and produce some wonderful magazines. Once the magazine settles in and becomes the industry standard, why not sponsor some kind of festival or event giving the magazine and possibly your products even more promotion. It’s far too easy isn’t it?

Horatio Farquaar

Just when you think you understand the content publishing trend of the day, here comes another one to mess up your plans. If you’re frustrated, confused and don’t know how to fit everything or if you even should. It’s not easy coming up with a web content publishing management strategy. It’s something I struggle with from time to time as well.

I believe it’s a personal choice. All these are just different methods of publishing your content. There are some key questions you might want to consider.

What is your audience most predisposed to?

The reason we publish web content is so people will find, it, read it, use it and hopefully generate a sale for your products. It doesn’t matter which is the best format but what is best for your audience. Which content format do they respond most to? Are they highly mobile people, always on the road? Do they prefer reading to listening? Are they technically savvy enough to understand how to use an RSS reader? If you don’t know, ask them.

You’ll naturally have a hodge podge of answers and sometimes even after asking, the result is not always clear. Overall, written content still triumphs over multimedia for several reasons. People cannot scan an audio or video file so if they want just one piece of information from that hour long recording, they are forced to find an hour of their time that they may not be willing to give.

Why are you building that site?

How do you picture your website? For example, if you start a site answering ‘questions about coaching’ then a blog would be an ideal type of publishing to use because you can easily publish the questions and answers. Blogs are perfect for sites like product reviews, launch updates, deal of the day, news and event reporting and FAQ’s. You can always use a blog and articles as a compliment to existing sites.

Other sites especially those built for educating and dispensing information would be better off with a regular article based site. While you can use a blog as a content management tool for your articles, a regular website offers much more control when you’re trying to optimize each web page individually. True, you can optimize a blog however, overall I find it’s easier to optimize a website.


This is where a good long look at your overall business helps. Some people build sites in all kinds of niches, from gadgets to babies. Others, find their niche and build upon it by creating different sites related to that niche. Example, the main business is coaching. They have one site on coaching FAQ’s, one for coaches, one for life and balance articles for a working mother and so on. If your business is structured like the latter, it’s going to be a lot easier for you to figure out which approach you should go for.

This is because all of these sites are working in tandem to support your main business. It doesn’t matter which you use, in the end, the focus is on your business, you are promoting your services no matter where people go and you’ll reap the rewards. Each of these sites also become a network of content. Doing so also means you could keep only one blog and use it to direct people to new articles, highlight special articles or alert people about a teleseminar call, kind of like a news hub just for your business. Another nice plus to this is you don’t have to build so many blogs you can’t keep up with.

An example is this page you’re on. Some of you are directed here because I mentioned the article on my blog. Some of you come here from my newsletter. Some from reading the blog’s RSS feed.

When to podcast

Although there are many benefits to podcasting , it can take up an awful lot of time. It’s hard work Publishing a show every week or every other week for that matter. So, make sure you can commit that kind of time before doing so. That doesn’t mean you can’t publish audio your blog when you have an audio to publish.

Many people misunderstand podcasts, they look at it like they see radio and magazine which are totally different things. Fact is, many podcasts are blogs and vice versa.

If you think podcasts are just a little too much to handle right now, here’s one way you can leverage them without committing yourself to it. Become a guest on someone else’s podcast who reaches the same niche as you. Podcast publishers are always looking for great content and people to interview so, fill their need. Why create your own when you can piggy back.

There are so many things to consider it could go on forever, but given this time slot I’ll make it quick and point out a few key areas.

Some sites are just made for blogs – reviews, FAQs, deals, news and updates.

Look for synergy. I’ll usually start off with a regular articles based website. I think you cannot go wrong with it. It’s the basis of the Internet and will be for a long time just like books are still in publication today, it’s not going anywhere. However try to also see if an existing blog can help drive traffic to this site simply by highlighting articles or mentioning certain things about the content.

Sometimes time itself is of the essence and we just do not have enough of it. If you find this to be true you can still create an influence of a podcast by being a guest on a show or even by contributing recorded segments. You could create an audio of an article that you’ve already got written so that it doesn’t take up much of your time. This could also apply to blogs. If you find you don’t have time to write a blog, or another blog, then see if you can be a contributor to a relevant blog. You could even set up a ‘community blog’ where three or four people will add there posts so that it is busy without one person having to do all the work.

Lynette Chandler

To make the most of your ebook and increase sales you need to think outside the box so to speak

Would you be interested in discovering a way to increase your ebook sales overnight?

Then you need to check out all the attention digital readers are getting right now. This is a ready-made market for your ebooks and with Christmas coming in less than two months from now there is no better time to start taking advantage of a marketing platform that is going to explode as it rolls out to more countries.

Why not start writing some reports to add to your sales of published material. If you outsource some of the work you will be amazed at how little you might have to pay for the reports.

According to the International Digital Publishing Forum, sales of ebooks have risen steadily over the past six years, from around $6 million in 2002 to around $33 million last year (2007). These figures do not include small author/publishers or educational publishers, so this would make the market potentially even larger. That’s a conservative increase of $27M in five years, so can you see the potential increase in ebook sales when you tap into the new digital reader market?

You can benefit from the endorsements that Oprah recently gave about one make of reader. A lot of people sit up and take notice of what she has to say and this can help you to increase your sales of ebooks and reports.

You might have your own book that you could not get a publisher to take on and so you have made it into an ebook and are disappointed in your sales so far. By publishing it onto a digital text platform you only have to do the work once and let household named retailers list it on their sites. You are able to list keywords or tags as they are often referred to with ebook Publishing.

Its a bit like doing an internet search with a search engine. You need to work out the keywords or phrases others use to get noticed.

The only way to get your ebook or articles seen is to see what the successful authors are doing and follow their lead. When you find a similar book to yours, you can usually scroll down the page and see a list of popular tags used by that author. You then simply make sure that you include the same tags in your book and by digging a bit deeper into other similar titles you can incorporate some of their tags too. To increase your ebook sales and profits you need to have your books found easily when someone does a search.

There are some great resources out there to help in your quest to be more profitable in selling your ebooks or reports. Selling your ebooks to the Digital Reader marketplace is something you should certainly investigate if you are looking to make as many sales of your ebook as possible.

Ian Middleton

Fonts – the History and Basics

Fonts are a set of glyphs or images that represent characters from some particular character set in a particular size and typeface. The fonts term comes from the Middle French fonte, from fondre (meaning to melt or cast) which referred to type produced by casting molten metal at a type foundry. Fonts in printing, sometimes called Fount, are a complete set of type of any one size, with all the usual points and accents; a font consists of about 100,000 characters. In computers, a computer font is an electronic data file which contains a set of glyphs, characters, or symbols such as wingdings. Although the term font first referred to a set of metal type sorts in one style and size, since the 1990′s most fonts are digital and used for computers or computer devices.

Ascender is a leading provider of advanced font products specializing in type design, multilingual font development & licensing and software development for mobile phones. The Ascender team is renowned for its TrueType and OpenType font expertise, and can tune fonts and create custom fonts for on-screen legibility in Microsoft Windows as well as Digital TV fonts, Set Top Boxes, Mobile Phone fonts, Game Consoles fonts, Embedded Systems, Consumer Electronics and other devices.

Font History and Font Formats

There are different font formats – which one should I choose?

OpenType fonts (.OTF) - OpenType is a scalable format for computer fonts that was initially developed by MicrosoftTM, then later joined by AdobeTM Systems. OpenType fonts were first announced in 1996 and AdobeTM completed conversion of its entire font library to OpenType around the end of 2002. In 2005, there were around 10,000 fonts available in OpenType font format, with Adobe’s font library making up under a third of the total. As of 2006, every major font foundry and many minor ones were developing fonts in OpenType font format.

TrueType fonts (TT or .TTF) – TrueType is a digital font technology that was designed by AppleTMComputer, and is now used by both Apple (MacTM) and Microsoft (PC) in their operating systems. Microsoft has distributed millions of quality TrueType fonts in thousands of different styles. TrueType fonts offer the highest possible quality on computer screens, printers, and include a wide range of features which make them very easy to use. PostScript Fonts(Type 1) – PostScript fonts predates TrueType by about six years. First, there were many different font formats for digital fonts, none of which were standardized. Then Apple adopted Adobe’s PostScript page description language (PDL) for its Apple LaserWriter printer in 1985. This, combined with the introduction of desktop Publishing software, sparked a revolution in page layout technology. ClearType Fonts(found on AscenderFonts.com) – Microsoft ClearType fonts are an unprecedented innovation in font display technology that dramatically improves font display resolution and marks a genuine breakthrough in screen readability.These Microsoft fonts were designed by Microsoft and leading type designers and font technologists to improve the reading experience in Windows VistaTMand Microsoft Office 2007TM.With ClearType font technology, the fonts on your computer screen look almost as sharp and clear as those printed on a piece of paper.

The choice of font format is mostly based on the kind of documents you create and your computer environment. Here are some general guidelines: OpenType TT OpenType TT fonts contain TrueType® outlines, and have a .TTF file extension. This is the default font format of both Macintosh and Windows systems. OpenType fonts with TrueType outlines are popular among home users and both small and large businesses or other enterprises. OpenType PS OpenType PS fonts contain PostScript® outlines, and have a .OTF file extension. OpenType PS fonts are replacing Type 1 fonts as users upgrade their systems. Type 1 PostScript Type 1 is the original font format that was part of the desktop publishing revolution that started in 1985. Type 1 fonts for PostScript and PostScript compatible printers consist of more than one file and have a limited character set. These limitations are overcome with OpenType fonts.

Font Characteristics

Font Weight

There are three basic categories of font weights: light, regular, and bold. The regular font weight for most typefaces is slightly lighter than medium. Many computer fonts for Microsoft Office, Web and common use come with a normal, regular and a bold weight. Font Weight relative order: thinultra lightextra lightlightsemi lightbookregular, (roman), plain, normalmediumdemi bold or semi boldboldextra boldheavyblackextra blackultra Font Width compressed, condensed, narrowwide, extended Font Families There are a multitude of typefaces that have been created over the centuries and they are commonly categorized into font families according to their appearance. At the highest level, one can differentiate between blackletter, serif, sans serif, and decorative fonts.

1. Blackletter Fonts Blackletter fonts were the earliest fonts used with the invention of the printing press. They resemble the artistic handwritings of cloisters in the Middle Ages and fall into three groups: Gothic fonts and Old English Text – Of all the blackletter fonts, the Gothic ones most closely resemble the Textura calligraphy used with manual copying of books. A Gothic typeface was thus also carved by Johannes Gutenberg when he printed his 42-line Bible, including a large number of ligatures and common abbreviations. While in Germany, Gothic fonts were quickly displaced, they remained in use in great variance and are frequently also referred to as Old English Text fonts.Schwabacher typefaces were predominant in Germany from about 1480 to 1530. Most importantly, all of the works of Martin Luther, leading to the Protestant Reformation, as well as the Apocalypse of Albrect Durer (1498) were printed in this typeface. It was probably initially used by Johannes Bamler, a printer from Augsburg, in 1472. The origins of the font name are unclear; some assume that the font was designed by a typeface carver from the village of Schwabach who worked externally and was thus referred to as the Schwabacher.Most commonly known among the blackletter fonts as those of the Fraktur font family, which stated when Emperor Maximilian I (1493 – 1519) established a series of books and had a new typeface created specifically for this purpose. Fraktur faces were widely used in Germany until the end of World War II.

2. Serif Fonts Serif fonts are divided into four font groups: Renaissance – this font type has a slight difference in thickness within each font. This font category includes the GaramondTMand PalatinoTMfont families.Baroque – this font type has a thickness within each font with greater variety. This font category includes the BaskervilleTMand Times New RomanTM font families.Classicist – the most variance of thickness with each font. This font category includes the BodoniTMand Century SchoolbookTM font families.Modern fonts – these fonts are designed mainly for decorative purposes. This font category includes the RockwellTMand AmasisTM font families.

3. Sans Serif Fonts Sans Serif fonts first appeared to be the “Egyptian” font released in 1816 by William Caslons’ foundry in England. The Sans Serif fonts are commonly used for display applications such as signage, headings and other applications where the font is needed to stand out and continuous reading is not a requirement. Sans Serif fonts are divided into four font groups: Grotesque – This font category includes the GrotesqueTMor Royal Gothic fonts.Neo-grotesques – This font category includes the Standard, ArialTMand UniversTM fonts.Humanist – This font category includes the Gill SansTMor FrutigerTM fonts.Geometric – This font category includes the FuturaTMor SpartanTM fonts. Other common Sans Serif fonts include: LucidaTM, TahomaTMand VerdanaTMfonts.

How to Download fonts

FontMarketplace.com makes is easy for you to download the font. For every item that you purchase there will be a download link on the order confirmation page. Additionally, the receipt that is automatically emailed to you will also have the links. For more information, please view our Font Help page section on “How to Download Fonts” How to Install fonts Fontmarketplace.com provides font downloads in two forms: Automatic Installer for Windows Manual install for Windows/Macintosh/Linux/Other For more information, please view our Font Installation page under Font Help. All trademarks are property of their respective owners. Please view our Trademarks page for more information.

Rex Camposagrado

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